MARKETING 1. ORGANIC 2. PAID 3. DIRECT

 

MARKETING

1. ORGANIC 2. PAID 3. DIRECT
Free/earned visibility Paid advertising Direct communication
No ad spend Advertising budget Direct customer contact
Content & SEO PPC / social ads WhatsApp / Email / SMS

1. ORGANIC MARKETING

Social Media

Search / Discovery

Content

Community / Referral

2. PAID MARKETING

Paid Social

Search Advertising

Sponsored Marketing

Lead Generation

3. DIRECT MARKETING

WhatsApp

Email

SMS

Direct Sales

CRM Direct Follow-up

The important part: keep records under ALL 3

Every marketing activity should have a standard record:

Campaign → Activity → Platform → Employee/Agency → Cost → Leads → Sales → Revenue → ROI

For example:

ORGANIC

Instagram Reel → 0 ad spend → 12,000 reach → 35 leads → 3 customers

PAID

Facebook Ad → SAR 2,000 spend → 450 leads → 15 customers → SAR 40,000 revenue

DIRECT

WhatsApp follow-up → salesman Ahmed → 50 customers contacted → 8 quotations → 3 sales

Your final RunEx Marketing hierarchy

MARKETING

│

├── ORGANIC

│   ├── Social Media

│   ├── SEO

│   ├── Google Business

│   ├── Content

│   ├── Community

│   └── Referral

│

├── PAID

│   ├── Social Ads

│   ├── Google Ads

│   ├── Display Ads

│   ├── Influencer

│   ├── Affiliate

│   └── Lead Generation

│

└── DIRECT

    ├── WhatsApp

    ├── Email

    ├── SMS

    ├── Calls

    ├── Sales Visits

    ├── Follow-ups

    └── Customer Retention

 

1.3 SEO

Your service:

SEO Management

 

1.4 Google Business Profile / Local Marketing

Services:

Again, this should be connected to your central marketing records.

1.5 Content Marketing

Services:

 

2. PAID MARKETING

Now we separate advertising spend from organic marketing.

2.1 Meta Ads

Facebook Ads

Instagram Ads

Services:

Your marketing system should record:

Campaign

↓

Ad Set

↓

Ad

↓

Spend

↓

Clicks

↓

Leads

↓

Sales

↓

Revenue

↓

ROAS

WaDesk can become particularly useful here for the Click-to-WhatsApp → lead → salesman part.

2.2 Google Ads

Services:

Again, don’t confuse the ad platform with the marketing management software.

Your system should record the Google Ads data and connect it to the CRM.

2.3 TikTok Ads

Services:

SocialMine can be useful for the organic TikTok management side, but paid TikTok advertising needs to be treated separately.

2.4 LinkedIn Ads

Especially useful for your:

marketing.

2.5 Influencer Marketing

RealKey can offer:

This should have its own campaign record.

3. DIRECT MARKETING

This is where WaDesk becomes your primary application.

3.1 WhatsApp

Use it for:

3.2 Email Marketing

 

can provide:

3.3 SMS Marketing

 

 

3.4 Alternative all-in-one communication

 

The current marketplace search lists it for:

4. Your COMPLETE SERVICE CATALOGUE

This is how I would eventually present your services to customers.

ORGANIC

Social Media

Search

Content

Reputation

Community

PAID

Social Advertising

Search Advertising

Video Advertising

Other

DIRECT

WhatsApp

Email

SMS

Sales

6. Most important 

This is the architecture I recommend:

                   RUNEX MARKETING

                          │

          ┌───────────────┼────────────────┐

          │               │                │

       ORGANIC           PAID            DIRECT

          │               │                │

     Stackposts       Meta Ads         WaDesk

     / SocialMine     Google Ads          │

          │           TikTok Ads          │

          │           LinkedIn Ads        │

          │               │               │

          └───────────────┼───────────────┘

                          │

                         n8n

                          │

                    MARKETING CRM

                          │

                    ┌─────┴─────┐

                    │           │

                  SALES      CUSTOMER

                    │           │

                    └─────┬─────┘

                          │

                       RunEx ERP

Then every lead gets one central identity.

7. The record you need for every marketing activity

Regardless of which app performs the work:

Marketing Activity ID

       ↓

Platform

       ↓

Organic / Paid / Direct

       ↓

Campaign

       ↓

Content / Ad

       ↓

Employee / Agency

       ↓

Cost

       ↓

Reach

       ↓

Clicks

       ↓

Leads

       ↓

Qualified Leads

       ↓

Sales

       ↓

Revenue

       ↓

Profit

       ↓

ROI / ROAS

That is what will allow you to sell a professional marketing service, rather than merely saying:

“We can post on Facebook.”

Next step

We should do this one platform at a time, exactly as you requested.

I suggest we start with:

1️⃣ Facebook

Then we move to 2️⃣ Instagram → 3️⃣ TikTok → 4️⃣ LinkedIn → 5️⃣ YouTube → …

 

Category Records you should keep
WhatsApp Conversations, contacts, campaigns, templates, broadcasts, replies, leads, agents
Instagram Posts, Reels, Stories, DMs, comments, campaigns, leads, engagement
Facebook Posts, Reels, Pages, Messenger, campaigns, leads, engagement
TikTok Videos, campaigns, leads, engagement
LinkedIn Posts, campaigns, leads, connections, engagement
YouTube Videos, Shorts, campaigns, views, leads
Google Search, Business Profile, organic traffic, Google Ads, leads
Website Visitors, forms, landing pages, leads, conversions
SEO Keywords, rankings, pages, backlinks, traffic
Email Campaigns, recipients, opens, clicks, replies, leads
SMS Campaigns, recipients, delivery, replies
Paid advertising Platform, campaign, ad set, ad, budget, spend, clicks, leads, sales, ROI
Organic/free marketing Platform, post, date, content, reach, engagement, leads
Influencer marketing Influencer, platform, cost, content, reach, leads, sales
Agency Agency, client, campaign, budget, invoice, performance
Sales Lead source, salesman, quotation, follow-up, conversion, revenue
Customer Complete communication and marketing history
Costs Ad spend, agency cost, content cost, influencer cost, software/API costs
ROI Spend → leads → customers → revenue → profit

 

ORGANIC

SAR 0 advertising spend

Examples:

PAID

Examples:

 

1 — All Marketing

Dashboard 2 — Social Media

Dashboard 3 — Advertising

Dashboard 4 — WhatsApp

Dashboard 5 — SEO

Dashboard 6 — Sales

Dashboard 7 — Agency

 

MARKETING ACTIVITY

│ 

 

├── WhatsApp

├── Instagram

├── Facebook

├── TikTok

├── LinkedIn

├── YouTube

├── Google

├── SEO

├── Email

├── SMS

├── Website

├── Influencer

├── Meta Ads

├── Google Ads

├── TikTok Ads

└── Other advertising

 Each activity should record:

Date

Platform

Organic/Paid

Campaign

Employee

Agency

Budget

Actual spend

Reach

Impressions

Clicks

Leads

Qualified leads

Customers

Revenue

ROI

Salesman

Customer

 

1. ORGANIC MARKETING

Social Media

Search / Discovery

Content

Community / Referral

2. PAID MARKETING

Paid Social

Search Advertising

Sponsored Marketing

Lead Generation

3. DIRECT MARKETING

WhatsApp

Email

SMS

Direct Sales

CRM Direct Follow-up

 

PAID

Social Advertising

Facebook Ads

Instagram Ads

TikTok Ads

LinkedIn Ads

X Ads

Snapchat Ads

Pinterest Ads

Search Advertising

Google Ads

Bing Ads

Video Advertising

YouTube Ads

TikTok Ads

Instagram Reels Ads

Other

Influencer

Sponsored content

Affiliate

Retargeting

Remarketing

DIRECT

WhatsApp

CRM

Broadcast

Campaign

AI

Chatbot

Sales

Support

Email

Newsletter

Promotional

Automation

Drip

Transactional

SMS

Promotional

Transactional

OTP

Reminder

Sales

Calling

Salesman visits

Follow-up

Business cards

Referral