DIGITAL MARKETING — MASTER STRUCTUREMARKETING
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├── 1. ORGANIC
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├── 2. PAID
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└── 3. DIRECT
1. ORGANIC2. PAID3. DIRECT
Free/earned visibility Paid advertising Direct communication
No ad spendAdvertising budget Direct customer contact
Content & SEO PPC / social ads WhatsApp / Email / SMS
MARKETING ACTIVITY │ ├── WhatsApp ├── Instagram ├── Facebook ├── TikTok ├── LinkedIn ├── YouTube ├── Google ├── SEO ├── Email ├── SMS ├── Website ├── Influencer ├── Meta Ads ├── Google Ads ├── TikTok Ads └── Other advertising
1. ORGANIC MARKETINGSocial Media Instagram Facebook TikTok LinkedIn YouTube X/Twitter Pinterest Snapchat TelegramSearch / Discovery SEO Google Business Profile Local SEO Google Maps Organic Google Search Bing SEOContent Blog Articles Case studies Whitepapers E-books Videos Reels Shorts Infographics WebinarsCommunity / Referral Reviews Customer referrals Community marketing Forums Q&A Partnerships Word-of-mouth
2. PAID MARKETINGPaid Social Facebook Ads Instagram Ads TikTok Ads LinkedIn Ads YouTube Ads X Ads Snapchat Ads Pinterest AdsSearch Advertising Google Ads Bing Ads Shopping Ads Local Ads Display Ads RemarketingSponsored Marketing Influencer campaigns Sponsored posts Sponsored videos Sponsored articles Paid reviews Affiliate commissions Publisher advertisingLead Generation Lead Ads Click-to-WhatsApp Ads Landing-page campaigns Call campaigns Form campaigns3. DIRECT MARKETINGWhatsApp WhatsApp conversations WhatsApp Business WhatsApp Cloud API Broadcasts Templates Campaigns Automated messages AI conversations Follow-upsEmail Email campaigns Newsletters Promotional email Drip campaigns Transactional email Follow-up sequencesSMS Promotional SMS Transactional SMS OTP Appointment reminders Follow-upsDirect Sales Sales calls Outbound calls Salesman visits Business cards Personal follow-ups Customer meetings TelemarketingCRM Direct Follow-up New lead follow-up Quotation follow-up Abandoned enquiry Renewal reminder Customer retention Upselling Cross-selling
SEOYour service:SEO ManagementKeyword research and rank trackingon-page SEOTechnical SEOCompetition analysisBacklink monitoringWebsite auditSEO reportsLocal SEOGoogle Business Profile